Empowering Households
in their financial decision-making

What is ENNOIA?

ENNOIA initiative is a multidisciplinary and open initiative that brings together research, innovation, and community engagement to support households make better financial decisions.

Research Hub

We fund and support research projects that explore key topics in financial literacy and household finance. Our goal is to generate insights that can shape better tools and policies for everyday life.

Digital Hub

We foster entrepreneurship and the development of innovative products, services and tools to help households in financial education and sound economic decision-making.

Community Hub

We promote the transfer of knowledge and solutions related to financial education and household financial decisions through the ENNOIA website, conferences, and other information actions.

Call for Proposals 2026

The ENNOIA Initiative announces its second Call for Research Proposals. We are seeking projects that deliver accurate, evidence-based insights into household financial decision-making, financial health and financial well-being. Selected projects will run for 12 months and focus on practical solutions addressing real challenges faced by Greek households. If you are a researcher interested in joining the initiative, click to learn more.

Activity

Learn here about the latest news and updates.

RESEARCH

Call for Proposals 2026

DIGITAL

The winners of ENNOIA Special Award in 2025

Wealthyhood and Ergo Academy are the two winning teams awarded the ENNOIA Special Award for Empowering Households in their Financial Decision-Making in the 15th NBG Business Seeds Competition, 2025.

RESEARCH

Development of an Educational Financial AI Agent

"The Development of an Educational Financial AI Agent” is one of the three research projects selected for implementation in 2025. The project is currently underway, and its findings will be released upon completion. The article introduces the research team and outlines the goals and importance of their work.

RESEARCH

Greek households in Asset Markets

"Greek Households in Asset Markets” is one of the three research projects selected for implementation in 2025. The project is currently underway, and its findings will be released upon completion. The article introduces the researcher, Louiza Bartzoka, and outlines the goals and importance of her work.

Frequently Asked Questions

What does Empowering Households mean?

Empowering households means helping individuals and families take control of their financial lives with confidence and clarity.

How can individuals contribute to or benefit from ENNOIA Initiative?

ENNOIA encourages participation from entrepreneurs, researchers, and citizens through open calls, competitions, and collaborative projects. By engaging with the initiative, individuals can co-create solutions that address real financial challenges and help others in their communities thrive.

What is the purpose of the Research Hub?

The purpose of the Research Hub is to fund research projects that produce actionable insights in the areas of household finance, financial health, and overall financial well-being with the goal of enhancing the financial resilience and long-term well-being of individuals and households across Greece.

What is the ENNOIA Special Award for Empowering Households in their Financial Decision-Making?

It’s a special award offered through the annual NBG Business Seeds Competition to individuals, startups and companies that develop innovative products, services and tools aimed at enhancing financial education and enabling households to make sound economic decisions.