Launched in 2024, ENNOIA is an open, multidisciplinary initiative exclusively funded by National Bank of Greece, in partnership with Accenture, Professor Michael Haliassos, and the non-profit organization Komvos – Node. ENNOIA brings together research, digital innovation, and community engagement to empower Greek households by enhancing their knowledge and ability to make sound financial decisions, effectively manage their finances, and ensure their financial resilience and prosperity.
Our Purpose
Households today face complex financial challenges—from managing everyday expenses to preparing for unexpected risks. ENNOIA was created to address complex financial challenges faced by households trough funding research, supporting innovative solutions, and providing accessible resources that help households make better financial decisions.
Three Pillars
Research Hub: Advancing scientific research on household financial empowerment and inclusion.
Digital Hub: Fostering entrepreneurship and enhancing the development of innovative products, services, and tools for financial education and sound decision-making.
First action: The ENNOIA Special Award for Empowering Households in their Financial Decision-Making offered through the NBG Business Seeds Competition.
Community Hub: Sharing knowledge through the ENNOIA website, conferences, and other outreach activities.
Our Approach
Empowering households to make informed financial decisions is essential for quality of life, economic growth, and reducing inequalities. When households manage their finances effectively, they can make more conscious choices about consumption, saving, investing, and borrowing—minimizing potential financial risks and strengthening their economic resilience.